Following DMX's signing to Def Jam, Ruff Ryders was launched as a record label. In 1997, through Def Jam A&R Irv Gotti, Def Jam signed Ruff Ryders artist DMX. Ruff Ryders began as the managers of DMX and The LOX. The collective's de facto leader was the label’s flagship artist DMX. The Ruff Ryders namesake also referred to a loose-knit hip hop collective composed of the core signees of the label. The label went on to launch the careers of several successful artists such as DMX, Eve, Drag-On and the Deans' nephew, Swizz Beatz, among others. It operated as a subsidiary of Universal, and distributed by Fontana Distribution. Ruff Ryders Entertainment is an American hip hop record label and management company founded by siblings and record executives Joaquin "Waah", Darin "Dee" and Chivon Dean.
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